Visual Merchandising

Being in retail requires creativity. You must attract the attention of the consumers passing by, so that they walk in your store. Once inside, you must place your products in certain positions so that they are eager to buy it. I conducted a journal of a few stores of how they did just this. I asked myself the following questions :

  • What visually attracted you to this store?
  • What is in the store’s window display?
  • What was the window’s message to the audience?
  • Is the window display appealing?
  • Does this window represent the retail brand?

  1. Victoria’s Secret-

The visual elements that attract me to this store are the pictures the 3.99 signs! Anything that price at Victoria Secret is a steal.

The most notable aspect of the store’s window display is model holding the VS semi-annual sale bag.

The window’s overall message to the audience is that there is a big sale going on.

The display is aesthetically appealing.

This display accurately represents the Victoria Secret brand.

  1. Disney Store-

The visual elements that attract me to this store are all the happy Disney characters. My one year old laughs and gets excited at the sight of this store.

The most notable aspect of the store’s window display is costumes they have available for the children.

The window’s overall message to the audience is they are having the twice a year sale.

The display is aesthetically appealing.

This display accurately represents the Disney brand.

  1. Bath and Body Works

The visual elements that attract me to this store is that they are having the semi-annual sale! I love getting the candles half off and the body lotions for only $3.50!

The most notable aspect of the store’s window display is the big red sale sign.

The window’s overall message to the audience is they are having one of their biggest sales.

The display is aesthetically appealing.

This display accurately represents the Bath and Body Works brand.

4. Macy’s

The visual elements that attract me to this store are the beautiful summer dress on display. They look clean and fresh!

The most notable aspect of the store’s window display is the cleanliness of all the different dresses. In the summer, clutter makes people feel uneasy. Therefore a clean display makes me feel fresh and excited to walk into the store.

The window’s overall message to the audience is fresh summer dresses are here.

The display is aesthetically appealing.

This display accurately represents the Macys brand.

5. Old Navy

The visual elements that attract me to this store are the motivational message to work out.

The most notable aspect of the store’s window display is all the mannequins have work out clothes.

The window’s overall message to the audience is work out clothes is on sale just in for the beginning of summer.

The display is aesthetically appealing.

This display accurately represents the Old Navy brand.

Being in fashion has many advantages, one of them is visiting stores and studying how they display there products to attract costumers. Also called “window” shopping. I love going into stores and looking at all the beautiful products and gazing at the window displays!

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Have a wonderful Day!

Daisy CS

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