Paid Advertising Ethics

There are several branches in business. In my opinion the most important is the business codes of conduct and the fair or unfair treatment of production workers.

Paid advertising and commentary is getting more complicated since social media and fashion blogs are becoming a place to comment and review products. Making sure the truth is advertised and letting the consumer know that it is a paid advertisement is the Federal Trade Commissions duty.

Lord and Taylor where charged by the Federal Trade Commission for paying fashion bloggers to comment on a dress from a private collection. The post the the bloggers created where pre-approved before they were able to post it. The bloggers didn’t mention in their reviews that they were paid or that they received the item for free.

The verdict is that Lord and Taylor must have the independent bloggers clearly mention that they are getting payed for the social-media mentions.

Before reading this article, I had no idea that this was unethical. I see tons of product mentions on Instagram and I haven’t seen any of them disclose that they got the items for free or that they are getting paid. It makes lots of since now how failing to mention this would attract and deceive many consumers. I personally would want to try something, someone has tried and has given great reviews about it. I think the fine line between advertising and commentary is going to get stricter do to the massive amounts of reviews being put out on the web.

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Daisy CS

 

 
Resources
1. Lord & Taylor Cited for Not Disclosing Payments to Fashion Bloggers
2. https://www.apparelnews.net/news/2016/apr/21/lord-taylor-accused-paying-bloggers-write-about-cl/

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LA TEXTILE

This is a Textile Show (LA TEXTILE) the West Coast destination for textile, design & production resources from around the globe.

They will be showcasing hundreds of international fabric collections and design services, the caliber of resources and fashion direction is presented with West Coast’s Contemporary & Lifestyle.

The show will be February 27- March 1st in LA. I have included the link to the website if you would like more information. The have options for writers, designers, buyers and much more! I will be attending the show on the 28th of this month. I am so excited!

Here is the link to the website for more information:

http://www.californiamarketcenter.com/latextile/about.php

Hope to see you there!

Daisy CS

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The Dark Side of Fashion

As a designer you must be aware of the dark side of fashion. As to any position, there is a dark side. Counterfeit fashion goods is one of the biggest, they are illegal. They are non-taxed goods which means less money to the local governments which means less funding to government programs. Knock offs are usually ran by some kind of underground black market activity, or some kind of organized crime which most likely violates human rights in every way where child and factory workers are exploited and are treated like slaves.

Southern California clothing factory’s general manager was found guilty. He bribed a labor inspector to close an investigation that was being conducted. The investigation was in regards to back wages owed to the factory workers. The manager offered the investigator $10,000 to close the case. Upon further investigation the company was found owing $100,000 in back wages to its employees.

It is hard when companies don’t appreciate there employees. Many times they end up sinking the company due to lack of employee value. If an employee feels valued often times they work harder for the company. They give it their best and they are happy to go to work and dedicate their time to the success of the company.

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Have a wonderful Day!

Daisy CS

 

Resources
1. Garment Factory Manager Found Guilty of Offering Bribe to Labor Inspector
2.https://www.apparelnews.net/news/2016/apr/28/garment-factory-manager-found-guilty-offering-brib/

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Tariffs for Importing and Exporting Fashion

What are tariffs?

Tariff is a tax or duty to be paid on a particular class of imports or exports.
As a fashion designer it is important to know what a tariff is. If you are having your items made in China or India, this includes you. When having items made over seas you have to pay hire taxes or a fee also known as a tariff. It has been an issue lingering that the raise of tariffs needs to happen. Some argue that it is for the sake of our country to flourish and to create more jobs. Others disagree. It is vital that you form your own opinion on this and do so by T both sides of the argument.

The raise of tariffs must be approved by congress. It was brought up by the 12-member Trans-Pacific Partnership at nation’s largest free-trade agreement. Going overseas to produce products that are sold in the US is financially cheaper for the consumer and the companies selling the merchandise. The cost of labor in other countries is in many cases extremely lower than in the U.S. This has cased many businesses to go overseas to find the most affordable deals. The rise of tariffs will definitely increase the prices on the products that are being brought from overseas.

I think that raising the tariffs is a good idea. The products being brought in are already at extremely low prices and sold for really high profits. Raising the tariffs will encourage many companies to produce their products locally. This can be a great thing for our economy. This will create hundreds of new jobs and it will encourage more local designers to get creative with the production. Many companies will have to look for alternatives for fabrics and designs due to the cost. I think that this would be a great opportunity for new ideas and it will force many to think outside the box.

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Have a wonderful Day!

Daisy CS

 

Resource

1. What Consequences Would Raising Tariffs Have on the Apparel Industry?

2.https://www.apparelnews.net/news/2016/mar/31/what-consequences-would-raising-tariffs-have-appar/

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Competitor Challenges

Assume you are a large retailer in Los Angels. In your private label line you sell a women’s 100% silk trouser that is made in China. Your retail price is $148.00. Down the street a smaller retail store is selling an identical trouser for $138.00. You find out that their trouser is made in Mexico.

How would you meet this price challenge since your competitor is selling the trousers for less?

 
As a designer, you are faced with many challenges like this. Not to mention knockoffs and other product stealing methods!
It is a tough market! Competitors left and right with prices that are sometimes jaw dropping. If I were in a situation were a competitor is selling the same product I am selling for a cheaper price, I would try to negotiate with my contractor to see if we can get our price from them down. If I can get my contractor to give me a better price, then I can lower mine to stay updated with the prices going on around the market. Renegotiating with a contractor can also have its positive side, I might be able to get a much lower price on my product which will give me the upper hand verses the competition

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Daisy CS

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Quality Assurance for Fashion Apparel

As a designer, you must assure that you will maintain the quality of your own line. You can do so by putting your products through a series of test. You can find out the different type of test by going on to the ASTM and AATCC websites. Here you will find the different types of test available to the designer.

For my collection I would do the AATCC TM84-2011, Electrical Resistance of Yarns test. This test is used to establish the electrical resistance in the yarns. Yarn accumulates electrical charges and it varies on the electric resistance of the yarn. I would conduct this test on the lightweight wool crepe ankle pants.

This second test I would do on my entire collection is the AATCC TM104-2014, Colorfastness to Water Spotting. This is designed to determine the resistance of water spotting on the fabric. I think this is extremely important in high quality items. I sprayed perfume on one of my favorite blouses and it left the water spots on my shirt! I was so upset because it made my shirt look dirty. Thanks to this class, I know that this is one test they didn’t conduct.

If a customer is paying good money for clothing, they expect good quality. I would assign an inspector to inspect each piece to maintain the high quality for my brand. This will insure that someone approved the products before they hit the racks.

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Daisy CS

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Eco-Friendly Fashion

As a fashion designer there are a few questions that always arise. Two of the most popular are:

How do you feel about environmentally friendly, organic, or green products? Do you think the garment and textile industry will be able to change and have a positive impact on our environment?

I think that environmentally friendly products and process are great! I stand behind them. I believe that we should do as much as possible to maintain our environment as clean as possible. Its hard to believe that there aren’t regulations on process to determine what is “green”. Being able to claim that products are “green” when they are not should be against the law for misleading the customers. Also falsely advertising this, is unethical. I think this should be changed immediately.

There are hundreds of people that do not know that companies are using the “green” label to sell more products. There needs to be a process to determine whether something is green or not. I think that the fashion industry has already began to effect the environment. With designers and stores saying their products are organic, local and eco friendly, consumers have made it a lifestyle to choose wisely.

Enjoy this journey as a designer. You must be aware of what is going on in your environment in order to create the best designs you can make. Best of luck!

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Daisy CS

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Trade Shows

As a fashion designer trade shows are of the upmost importance. Attending them helps you, network with other designers and suppliers. They are great for getting you known as a designer by other designers and suppliers. Perfect for getting your designs or brand known. I would recommend to attend a show in the spring an one in the fall. By attending a show in the spring I will be able to see the difference in the fabrics and the many options available between the two seasons.

As I looked over the different trade shows, I found:  Texworld USA, Sourcing at Magic, and Fashion Market Northern California. Texworld USA is for designers, fabric buyers and merchandisers. This show will help a business sourcing different types of fabrics available. Sourcing at Magic is the trade show is a must, try to go to this year! It sounds so exciting, this trade show gives access to its attendees to global resources, insight to trends and information of inventive technology. Fashion Market Northern California is a market place that gives buyers a choice of 2,000 ready to wear collections. To get in you must be a member and pay a fee. You must be a buyer for at least three trade shows in the past year.

Due further research, here are a few links to help you get started:

Here’s Your List of Fashion Trade Shows 2017

http://www.apparelsearch.com/trade_show.htm

Enjoy this journey as a designer. It brings many perks and if it is your passion several amounts of priceless pleasures. Best of luck!

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Daisy CS

 

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Sourcing Fabric and Trims

For every fashion designer, it is important that you find the right fabrics and trims for your creation. I have done some research to help get you started. I found Jinjiang Jiaxing Shoes & Garments Co. Ltd offers a wide range of products. They have been around since 1990. I would use this source for fabric. The following information was what I could get on the product from the companies website. 

Name: Jinjiang Jiaxing Shoes & Garments Co. Ltd:

Contact: Address: Xingban Industrial Area, Jinjiang, Fujian, China (362200)

Tel:  (86 595) 88156338

Fax:  (86 595) 88157338

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Price: Available upon placing order

Lead-time: 15- 25 days

Country of Origin: China

Minimum Order Requirement: 100 pieces

Content of fabric and trim: Polyester

Fujian Dragon Honesty I/E Trade Co.,Ltd was established in 2003. They specialize in trade and top grade laces. I would use this source for my lace trimmings. They also offer fabrics and clothing. The following information is what I was able to gather from the company’s website.

Name: Fujian Dragon Honesty I/E Trade Co.,Ltd

Contact information:

Address: 19#,24/F, Fuzhou Wanda Plaza II, C1,8#Aojiang Street, Taijiang, Fuzhou, Fujian, China (350001)

Tel:  (86 591) 23508996  (86 591) 23508986

Fax:  (86 591) 23508990 /  (86 591) 23508980

 Price: $300-800

Lead-time:

Country of Origin: China

Minimum Order Requirement: 100 yards

Lead-time: 7- 20 days

Content of fabric and trim: nylon + cotton

I am not surprised with the price of the products. I was expecting  to inquire about each of the pieces but I was able to find a seller that listed a price. I think that the price is workable for my line because I want the best in quality and eye appealing trimmings and fabrics. However this is just two sources, there are thousands and it all depends on how much you want to spend and if they have what you need. Have fun with this part of the design process. You get to explore new places and hundreds of textiles.

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Daisy CS

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Developing The Fashion Line and Style Selection

Known for his work at Kasil, Oligo Tissew, AG and Union, Kristopher Enuke is launching an interesting new appearance for denim this fall. His vision is to challenge the traditional five pocket jean. The target market is women who are looking for tailored fit and have their own sense of style. Enuke used his native country of Nigeria’s indigo dyeing technique in his pieces, he also used this technique to create layered effects. Enuke is known for fit. He wanted to build around great fit, to help women feel beautiful and confident. He created this by naming each style to celebrate women. His five pocket style jeans include, Queen, Princess, Duchess and Governess. The style “Queen” is form fitting.  The “Princes” has a one of kind wraparound yoke and waistband with a welt pocket. The “Duchess” is similar with a wraparound yoke and waistband, it features a zippers on the legs. The “Governess” has a built in corset, it is meant to enhance in all the right places.

This is an interesting new view for the five pocket jean. Personally, I love the look of the traditional five pocket jean. I think it is interesting and fun when the designer gets creative with the sizes and textures of the pockets. What Enuke has created is really fascinating to me. Adding a corset into the jean as both functional and decorative is a fun new way to wear jeans. He said he constructed the corset by adding darts inside of the yoke and so it is not visible from the outside. This technique to me is innovative. It is manipulating an original yoke pattern and making it something else that has a different function, simply amazing. He took the yoke and used it in a unique form in all the pieces of his new collection. Enuke found his inspiration in wanting to turn the denim cycle, he believes we have come to the top and wants to start the cycle again. He is inspired by wanting to put something new and exciting into jeans. He is targeting the individuals that are aware of their individualism. This is an important key to note. People are aware of their individualism much more now than ever before. Many people want to wear clothing to express a bit of their personality, so they choose their wardrobe carefully. Expressionism through clothing is a big trend right now.

 

Many people do not want the cookie cutter outfit that they see on display in the mall, they want a piece that expresses their individualism. Some see clothing as art and other see it as an accessory. I see it as an extension of oneself to share with the world.

 

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Daisy CS

 

Kristopher Enuke: A New Take on the 5-Pocket Jean By N. Jayne Seward | Thursday, May 26, 2016

https://www.apparelnews.net/news/2016/may/26/kristopher-enuke-new-take-5-pocket-jean/

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