Fashion Brand Assortment

When starting a new fashion brand it is important to analyze your assortment, but why is it so important?

It is important to analyze your assortment because staying attractive to your target market determines the success of the business. Taking into consideration the Market, competitive and environmental factors is also part of the planning process.

Kate Spade New York is the brand I am doing research on right now. They have a massive assortment. They sell jewelry, handbags, fragrances, bedding, home décor, kitchenware, stationery, office supplies, kids and women’s clothing.

Basic items in a line are essential to giving the customer a good assortment. Naturally seeing these items on a season to season basis will get boring is they look the same. To spice them up, adding an assortment of new bright bold colors is a way to keep the customers interested. Also selecting from the colors that are in trend will help drive sells up. Another way to spark interested is to add small embellishments to these items and sell small pendants that will enhance the pieces.

 

Continue Reading

Four Trends Impacting Fashion

Millennial’s have a lot to do with fast fashion. They want it all at incredibly low prices. There are several companies that have been able to shorten their lead-time. They bring in merchandise every two weeks. The prices on the clothing are very low but the quality is not always that great. This feels like disposable fashion, you wear it once or twice then go back and get something new. These are definitely not classic, timeless pieces that you can wear forever or would like to.

Technology has become a part of everyone’s life. Indeed, it is in the fashion industry. Many retailers have set up their online stores and are learning new ways to make it appealing to the consumers by offering efficient delivery methods. Technology has become a tool for consumers. From finding the best prices to being able to shop at almost any store from the comfort of your home.  3-D printing has become a big part of the fashion and apparel industry. Many designers have already begun to showcase what they can do with a 3-D printer and a great imagination. According to Time.com 3-D printing has opened the possibilities of using designs that are being used in aerospace and automotive. It has sparked dreams of being able to print our clothes from home that will be able to reflect our mood.

Industry 4.0 is another major trend that will impact the fashion industry. Industry 4.0 will be when everything from systems, data, and machines are all in the cloud. They are integrating the internet with manufacturing.  It will help predict trends and boost performances for retailers and manufacturers. It will not only be useful in the retail industry but can be used in several other businesses.

China has been the leading export market for years, now with its increase in production cost, many think that it will not be long before they get demoted. They have recently been talking about making factories in other countries such as Vietnam, Cambodia, Thailand, and Bangladesh. I believe it is an incredibly revolutionizing move for China. They are creating their own factories in other countries known to have lower production cost. This will be very good for them, being able to regulate the companies and make sure that their standards are being met. If China has good ethical values this can be amazing and open up a new door for them as leaders in exporting. It can also bring up several other political issues such as pay restrictions and building permits.

These four trends are defiantly revolutionizing. The “see now, buy now” option has made a whole new market for consumers. Customers want their items as quickly as possible, with the best quality and for the best prices. It was imminent for a revolution to take place.

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a great day!

Daisy CS

Sources
4 Trends That Will Impact the Apparel Industry- Article
0-sourcingjournalonline.com.library.academyart.edu/4-trends-will-impact-apparel industry/
http://time.com/4315311/how-3d-printing-is-revolutionizing-the-fashion-industry/
Continue Reading

Best Store of the Summer!

My current favorite retail store is Old Navy. The great quality of the clothing and the way they set up the store draws me into the environment. The store and website stand out among other retailers because of its competitive prices and great quality in clothing. Also, the advertising ads are fun and display the prices of the clothing, most retailers do not do this in their ads. Here are some examples of what I mean.

The huge windows they have attracts me because I can see all the front section of the store from the outside. While standing outside I can see the new pieces they have on display and the sales they have going on. This draws me into the store. While I am inside, I see the prices hanging from every fixture. This is appealing to me because I can look at the price and look at the garment and if I like it I can grab my size and try it on. If I don’t I can just continue to walk around the store. The flow of the fixtures is also appealing to me. I love how they set up the store, it feels welcoming and family friendly.

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a fabulous day!

Daisy CS

Continue Reading

Fashion Stylist

I am currently attending the Academy of Arts University in San Francisco and this semester I took a Fashion Styling course. I have been one of my most favorite classes! I learned a stylist has many jobs. One of them is selecting clothes and accessories for print or television advertising campaigns, music videos, published editorial features, any public appearances made by celebrities, models or other public figures. As a stylist, one must choose the model’s hair style, makeup, and nail polish. A few pose suggestions are also part of the job but if working with a photographer they will also have great suggestions for poses. 

Stylist usually borrows and return the accessories and clothing. If funds are available, the items can be bought. Some boutique stores and designers will ask for a deposit in case the garments get damaged. There is also a borrowing fee, some retail stores charge a fee to lend you the clothes. Before this class, I had no idea what a stylist did. Now I can confidently say I am a stylist. I learned many new things about myself from this class. I love styling! I love shopping and putting outfits together. I love photographing for fashion.

Fashion is my passion. Not just the clothing, but the hard work that gets put into it. All the little details that no one ever sees. They only see the finished picture. I love the art behind organizing and conducting a photo shoot. It’s hard work and has many ups and downs. It has prepared me for my career in many ways I can’t describe, the knowledge I have f this class is infinite. I am prepared for the worst, like your photographer canceling last minute, now you have to step up and try to capture the perfect moment in time. I want to thank professor Banu Reynolds for this amazing journey and this wonderful soul awakening experience.

 

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a fabulous day!

Daisy CS

Continue Reading

Why do Designers Thrift Shop?

Designers and stylist use garments and accessories from thrift store because they want to be inspired and exposed to new style options. Also everything is extremely low priced, that it helps build great styles on a budget. Sometimes stylist are given budgets that simply can’t be met by shopping for new clothes. There are several great vintage pieces that can’t be bought at your local Neiman Marcus, but can be purchased at the thrift store for $2.


The thrift store is a great place to explore your style and try new things without waisting all your money. You can experiment several outfits and have fun with styling options and not worry about the price, which is usually a big concern. Thrift stores also house years of styles from 1920 to now and stumbling upon a purse from the 1950s, assures that not one will be walking around with the same piece. Your outfits becomes unique and one of a kind just like you, in a saturated world.

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a fabulous day!

Daisy CS

Continue Reading

Hair and Makeup 2017

For this seasons Hair and Makeup the ones I have chosen are my favorites because they all are timeless and chic. The first image is from the Alice + Olivia collection. This style is called festival lingering. I love it because it looks low key and casual chic. I love the braid look and I just found out how to get this look, I am excited to try it out!

The second image is from the Carolina Herrera collection. This style is called Twisted minimalism. I like it because it gives straight hair a brilliant twist! It looks simple but beautiful. The makeup pairs perfect with this hairstyle with bold colors it makes the presentation look fierce.

The third image is from the Malan Breton collection. This is my favorite, it is called Modern Fairytale. I love the hairstyle because it looks low key and the curls still look amazing.

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a fabulous day!

Daisy CS

Continue Reading

Fashion & Politics

It is visually obvious that fashion is inspired by politics. For example, when you stand up or support a cause, getting a shirt or some sort of memorabilia to represent it, is a must. You want everyone to see who you support. The people that don’t know what you are representing, will ask and this is a great way to recruit more believers. We see it all the time with all the recent protest going on, everyone that displays their believes on their body through clothing get taken as a serious believer. It takes a lot of courage to visually display your beliefs on your body verse just speaking them. It has a harsher effect.

Our bodies are incredible when attracting attention. Thats why it is incredible when you are bold enough to wear or display your thoughts on it.

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a fabulous day!

Daisy CS

Continue Reading

Top 3 Stylist

Upon doing some research on stylist I have acquired my top 3 favorite stylists. It wasn’t easy but I managed to choose the most inspirational to me.

Brana Wolf

Brana Wolf is a contemporary tastemaker, visualizing glamour. She has an ability to rigorously edit styles to their most strongly graphic and perfected best. The images I have chosen look magical. The clothes look like they come from out of a fantasy world. I just love it!

Carine Roitfeld

Carine Roitfeld is one of my favorites. I have been following her work for the past three years. The more I read about her gets me closer to her work. She inspires me in every area of my life. I have most recently began to use her as my mentor in my work. She is an amazing artist. One of the images I have chosen is from her magazine CR. The other is of her sitting on a table with a slip ever so elegantly.

Katy England

I am extremely attracted to her work. The images I have chosen is work from her and Alexander Mcqueen. Alexander Mcqueen is one of my favorite designers. His vision and inspirations behind his works are moving. Katy England was a creative director for Mcqueen’s studio. She worked on every stage of the process, from researching and picking trimmings, to working on the shows. She is represented by Intrepid.

 

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a fabulous day!

Daisy CS

Continue Reading

My Favorite Stylist

Carine Roitfeld is one of my favorites. She is true to style, she maintains her reputation for shooting new faces into the spotlight. I have been following her work for the past three years. The more I read about her gets me closer to her

work. The images I have chosen are from her magazine CR. This images reflect on my taste of styling because they are simple yet elegant and moving. There is not to much clutter, in the images. The clothes seem to be alive and are the main view point of the images. This is what I want to be able to do with my porjects.


Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a fabulous day!

Daisy CS

Continue Reading

Best Direct to Consumer Retailers

Victoria Secret is amazing when it comes to reaching out to consumers directly. They had a fabulous catalog that held all their great clothing and sales. It was a good way of getting directly to the consumer at home. Though they don’t have them any more, because the use of the online store is at its all time peak. Everyone shops online, now they have stores that are only offered online. The website is better than their catalog. I think it is amazing! I love it. Their target market is from ages 25-35. A business women that wears career clothing but is secretly wearing sexy lingerie underneath.

Ulta Beauty also does a great job at getting directly to the consumer. They mail out catalogs every month and in every catalog they have coupon for either $3.50, $5 or 20% off your total price. Though the use of the internet has gone up extremely. I am not sure how often they send out the catalog any more. The website is also amazing, they have the catalog for your view online. They also have an archive of all the past catalog you can look at. They bring light to the website and the magazine by photographing models that look happy and effortlessly stunning. Their target market is women between the ages of 20-40. Their stores range from drug store makeup like Revlon to Higher end make like Dior. Teachers, college students and mothers, the environment is friendly to women of all ages and careers. Its a place where they have everything beauty.

Macy’s is my all time favorite place to go. They make my experience magical almost every time. The intent it s there to reach out to the consumer through the website. There website is amazing. I think the best because it is interactive. You have the option to chat with beauty advisors and stylist and customer service if you have any questions. You can narrow down your choices by picking what you are looking for. Their target market ranges from 25-55 year old women. The college student to the career women. They have many departments every stylish persons needs. They do have a mail catalog too, this is where they announce their big sales and mail the consumers coupons.

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a fabulous day!

Daisy CS

Continue Reading
1 2 3 6