Best Store of the Summer!

My current favorite retail store is Old Navy. The great quality of the clothing and the way they set up the store draws me into the environment. The store and website stand out among other retailers because of its competitive prices and great quality in clothing. Also, the advertising ads are fun and display the prices of the clothing, most retailers do not do this in their ads. Here are some examples of what I mean.

The huge windows they have attracts me because I can see all the front section of the store from the outside. While standing outside I can see the new pieces they have on display and the sales they have going on. This draws me into the store. While I am inside, I see the prices hanging from every fixture. This is appealing to me because I can look at the price and look at the garment and if I like it I can grab my size and try it on. If I don’t I can just continue to walk around the store. The flow of the fixtures is also appealing to me. I love how they set up the store, it feels welcoming and family friendly.

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Daisy CS

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Fashion Stylist

I am currently attending the Academy of Arts University in San Francisco and this semester I took a Fashion Styling course. I have been one of my most favorite classes! I learned a stylist has many jobs. One of them is selecting clothes and accessories for print or television advertising campaigns, music videos, published editorial features, any public appearances made by celebrities, models or other public figures. As a stylist, one must choose the model’s hair style, makeup, and nail polish. A few pose suggestions are also part of the job but if working with a photographer they will also have great suggestions for poses. 

Stylist usually borrows and return the accessories and clothing. If funds are available, the items can be bought. Some boutique stores and designers will ask for a deposit in case the garments get damaged. There is also a borrowing fee, some retail stores charge a fee to lend you the clothes. Before this class, I had no idea what a stylist did. Now I can confidently say I am a stylist. I learned many new things about myself from this class. I love styling! I love shopping and putting outfits together. I love photographing for fashion.

Fashion is my passion. Not just the clothing, but the hard work that gets put into it. All the little details that no one ever sees. They only see the finished picture. I love the art behind organizing and conducting a photo shoot. It’s hard work and has many ups and downs. It has prepared me for my career in many ways I can’t describe, the knowledge I have f this class is infinite. I am prepared for the worst, like your photographer canceling last minute, now you have to step up and try to capture the perfect moment in time. I want to thank professor Banu Reynolds for this amazing journey and this wonderful soul awakening experience.

 

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Daisy CS

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Why do Designers Thrift Shop?

Designers and stylist use garments and accessories from thrift store because they want to be inspired and exposed to new style options. Also everything is extremely low priced, that it helps build great styles on a budget. Sometimes stylist are given budgets that simply can’t be met by shopping for new clothes. There are several great vintage pieces that can’t be bought at your local Neiman Marcus, but can be purchased at the thrift store for $2.


The thrift store is a great place to explore your style and try new things without waisting all your money. You can experiment several outfits and have fun with styling options and not worry about the price, which is usually a big concern. Thrift stores also house years of styles from 1920 to now and stumbling upon a purse from the 1950s, assures that not one will be walking around with the same piece. Your outfits becomes unique and one of a kind just like you, in a saturated world.

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Daisy CS

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Fashion & Politics

It is visually obvious that fashion is inspired by politics. For example, when you stand up or support a cause, getting a shirt or some sort of memorabilia to represent it, is a must. You want everyone to see who you support. The people that don’t know what you are representing, will ask and this is a great way to recruit more believers. We see it all the time with all the recent protest going on, everyone that displays their believes on their body through clothing get taken as a serious believer. It takes a lot of courage to visually display your beliefs on your body verse just speaking them. It has a harsher effect.

Our bodies are incredible when attracting attention. Thats why it is incredible when you are bold enough to wear or display your thoughts on it.

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Daisy CS

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Top 3 Stylist

Upon doing some research on stylist I have acquired my top 3 favorite stylists. It wasn’t easy but I managed to choose the most inspirational to me.

Brana Wolf

Brana Wolf is a contemporary tastemaker, visualizing glamour. She has an ability to rigorously edit styles to their most strongly graphic and perfected best. The images I have chosen look magical. The clothes look like they come from out of a fantasy world. I just love it!

Carine Roitfeld

Carine Roitfeld is one of my favorites. I have been following her work for the past three years. The more I read about her gets me closer to her work. She inspires me in every area of my life. I have most recently began to use her as my mentor in my work. She is an amazing artist. One of the images I have chosen is from her magazine CR. The other is of her sitting on a table with a slip ever so elegantly.

Katy England

I am extremely attracted to her work. The images I have chosen is work from her and Alexander Mcqueen. Alexander Mcqueen is one of my favorite designers. His vision and inspirations behind his works are moving. Katy England was a creative director for Mcqueen’s studio. She worked on every stage of the process, from researching and picking trimmings, to working on the shows. She is represented by Intrepid.

 

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Daisy CS

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My Favorite Stylist

Carine Roitfeld is one of my favorites. She is true to style, she maintains her reputation for shooting new faces into the spotlight. I have been following her work for the past three years. The more I read about her gets me closer to her

work. The images I have chosen are from her magazine CR. This images reflect on my taste of styling because they are simple yet elegant and moving. There is not to much clutter, in the images. The clothes seem to be alive and are the main view point of the images. This is what I want to be able to do with my porjects.


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Daisy CS

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Best Direct to Consumer Retailers

Victoria Secret is amazing when it comes to reaching out to consumers directly. They had a fabulous catalog that held all their great clothing and sales. It was a good way of getting directly to the consumer at home. Though they don’t have them any more, because the use of the online store is at its all time peak. Everyone shops online, now they have stores that are only offered online. The website is better than their catalog. I think it is amazing! I love it. Their target market is from ages 25-35. A business women that wears career clothing but is secretly wearing sexy lingerie underneath.

Ulta Beauty also does a great job at getting directly to the consumer. They mail out catalogs every month and in every catalog they have coupon for either $3.50, $5 or 20% off your total price. Though the use of the internet has gone up extremely. I am not sure how often they send out the catalog any more. The website is also amazing, they have the catalog for your view online. They also have an archive of all the past catalog you can look at. They bring light to the website and the magazine by photographing models that look happy and effortlessly stunning. Their target market is women between the ages of 20-40. Their stores range from drug store makeup like Revlon to Higher end make like Dior. Teachers, college students and mothers, the environment is friendly to women of all ages and careers. Its a place where they have everything beauty.

Macy’s is my all time favorite place to go. They make my experience magical almost every time. The intent it s there to reach out to the consumer through the website. There website is amazing. I think the best because it is interactive. You have the option to chat with beauty advisors and stylist and customer service if you have any questions. You can narrow down your choices by picking what you are looking for. Their target market ranges from 25-55 year old women. The college student to the career women. They have many departments every stylish persons needs. They do have a mail catalog too, this is where they announce their big sales and mail the consumers coupons.

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Daisy CS

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NYFW Favorites


FALL 2017 READY-TO-WEAR

Alice + Olivia

 This collection is inspired by The Enchantress of Florence. It is filled Indian emperors and the Italian Renaissance. I love this collection because it looks peppy, with a funky spin, showing cute and colorful wares that are worn in modern-day, it’s so chick. I love the bold colors they used. The high boots with sheen nylons underneath looks amazing!

SPRING 2017 COUTURE

Valentino

The Valentiono collection was inspired by dreams and mythology. Before I had read the inspiration from the designer I felt as if I was in some ancient greek dream of a princess era. As I read the inspiration it all made sense. The designer was able to capture a moment in time. A dream, and create it into flowing pleated gowns statuesque floor-length tabards, cloaks, and Greek sandals. I love it because it looks so pure and simple
These dresses look beautiful.

SPRING 2017 COUTURE

Chanel

This is classic Channel. They always elaborate on the classic suit and make it modern. In this collection they had it myriad candy colors, mint, checkered pink, peach, lavender, yellow and a wide, contrasting belt. It was beautiful! The tan dress is my favorite. The wide belt at the waist, and the crossed crossed chest design is fabulous. I love the thickness and flow of the skirt. It looks like flower petals, so smooth.

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Daisy CS

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Sustainable Design by Stella McCartney

Stella McCartney has become firm to create pieces that will last and not pile up in a landfill and will not damage the environment. She does so by asking the question what else can be done to make a garment more sustainable.

According to the article all of the designers studios, offices and stores in the UK are powered by wind energy. Abroad, renewable energy is used to power the stores and offices. In McCartney’s collections, they have been researching to acquire new materials and use as much organic cotton as possible.

Continuing to look for new ways to be more sustainable is a goal of the company. This concept is used when manufacturing and designing the collects. The company recycles all textiles that could be used. This is one of the company’s philosophies and implements it by having recycling systems at all locations.

McCartney became one of the first of luxury goods to participate in the Natural Resource Defense Council Clean by Design Programme. This program focuses on refining efficiency to cut waste and to protect the environment.

McCartney believes that it is the duty of a designer to guide the attention in a different way and ask important questions about each piece made. For example how a piece was made, where it was made and what materials are used, these questions along with creating luxurious pieces creates sustainable fashion.

There are many more actions and proposals that Stella McCartney participates in to reduce the eco print. These are just a brief few. It is no doubt that she is setting a great example for the fashion industry. She is also helping consumers choose their products wisely.

As a consumer, which would you prefer to buy: the company that recycles and is focused on staying eco-friendly or the company that is sending product to be burned in landfills?

As a consumer, I would choose the healthier option. Now in days, many consumers are. They see green, eco-friendly or organic and it sparks an idea of helping the environment by purchasing the product. Said by many, this is not a trend that will dissipate, this is a way of life. A way to participate in helping our environment and watching what we buy to make sure we are doing our part. We have a need to help, and by choosing wisely what we purchase, we are helping the planet for our future generations.

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Daisy CS

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Visual Merchandising

Being in retail requires creativity. You must attract the attention of the consumers passing by, so that they walk in your store. Once inside, you must place your products in certain positions so that they are eager to buy it. I conducted a journal of a few stores of how they did just this. I asked myself the following questions :

  • What visually attracted you to this store?
  • What is in the store’s window display?
  • What was the window’s message to the audience?
  • Is the window display appealing?
  • Does this window represent the retail brand?

  1. Victoria’s Secret-

The visual elements that attract me to this store are the pictures the 3.99 signs! Anything that price at Victoria Secret is a steal.

The most notable aspect of the store’s window display is model holding the VS semi-annual sale bag.

The window’s overall message to the audience is that there is a big sale going on.

The display is aesthetically appealing.

This display accurately represents the Victoria Secret brand.

  1. Disney Store-

The visual elements that attract me to this store are all the happy Disney characters. My one year old laughs and gets excited at the sight of this store.

The most notable aspect of the store’s window display is costumes they have available for the children.

The window’s overall message to the audience is they are having the twice a year sale.

The display is aesthetically appealing.

This display accurately represents the Disney brand.

  1. Bath and Body Works

The visual elements that attract me to this store is that they are having the semi-annual sale! I love getting the candles half off and the body lotions for only $3.50!

The most notable aspect of the store’s window display is the big red sale sign.

The window’s overall message to the audience is they are having one of their biggest sales.

The display is aesthetically appealing.

This display accurately represents the Bath and Body Works brand.

4. Macy’s

The visual elements that attract me to this store are the beautiful summer dress on display. They look clean and fresh!

The most notable aspect of the store’s window display is the cleanliness of all the different dresses. In the summer, clutter makes people feel uneasy. Therefore a clean display makes me feel fresh and excited to walk into the store.

The window’s overall message to the audience is fresh summer dresses are here.

The display is aesthetically appealing.

This display accurately represents the Macys brand.

5. Old Navy

The visual elements that attract me to this store are the motivational message to work out.

The most notable aspect of the store’s window display is all the mannequins have work out clothes.

The window’s overall message to the audience is work out clothes is on sale just in for the beginning of summer.

The display is aesthetically appealing.

This display accurately represents the Old Navy brand.

Being in fashion has many advantages, one of them is visiting stores and studying how they display there products to attract costumers. Also called “window” shopping. I love going into stores and looking at all the beautiful products and gazing at the window displays!

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Daisy CS

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