Best Direct to Consumer Retailers

Victoria Secret is amazing when it comes to reaching out to consumers directly. They had a fabulous catalog that held all their great clothing and sales. It was a good way of getting directly to the consumer at home. Though they don’t have them any more, because the use of the online store is at its all time peak. Everyone shops online, now they have stores that are only offered online. The website is better than their catalog. I think it is amazing! I love it. Their target market is from ages 25-35. A business women that wears career clothing but is secretly wearing sexy lingerie underneath.

Ulta Beauty also does a great job at getting directly to the consumer. They mail out catalogs every month and in every catalog they have coupon for either $3.50, $5 or 20% off your total price. Though the use of the internet has gone up extremely. I am not sure how often they send out the catalog any more. The website is also amazing, they have the catalog for your view online. They also have an archive of all the past catalog you can look at. They bring light to the website and the magazine by photographing models that look happy and effortlessly stunning. Their target market is women between the ages of 20-40. Their stores range from drug store makeup like Revlon to Higher end make like Dior. Teachers, college students and mothers, the environment is friendly to women of all ages and careers. Its a place where they have everything beauty.

Macy’s is my all time favorite place to go. They make my experience magical almost every time. The intent it s there to reach out to the consumer through the website. There website is amazing. I think the best because it is interactive. You have the option to chat with beauty advisors and stylist and customer service if you have any questions. You can narrow down your choices by picking what you are looking for. Their target market ranges from 25-55 year old women. The college student to the career women. They have many departments every stylish persons needs. They do have a mail catalog too, this is where they announce their big sales and mail the consumers coupons.

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a fabulous day!

Daisy CS

Continue Reading

NYFW Favorites


FALL 2017 READY-TO-WEAR

Alice + Olivia

 This collection is inspired by The Enchantress of Florence. It is filled Indian emperors and the Italian Renaissance. I love this collection because it looks peppy, with a funky spin, showing cute and colorful wares that are worn in modern-day, it’s so chick. I love the bold colors they used. The high boots with sheen nylons underneath looks amazing!

SPRING 2017 COUTURE

Valentino

The Valentiono collection was inspired by dreams and mythology. Before I had read the inspiration from the designer I felt as if I was in some ancient greek dream of a princess era. As I read the inspiration it all made sense. The designer was able to capture a moment in time. A dream, and create it into flowing pleated gowns statuesque floor-length tabards, cloaks, and Greek sandals. I love it because it looks so pure and simple
These dresses look beautiful.

SPRING 2017 COUTURE

Chanel

This is classic Channel. They always elaborate on the classic suit and make it modern. In this collection they had it myriad candy colors, mint, checkered pink, peach, lavender, yellow and a wide, contrasting belt. It was beautiful! The tan dress is my favorite. The wide belt at the waist, and the crossed crossed chest design is fabulous. I love the thickness and flow of the skirt. It looks like flower petals, so smooth.

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a fabulous day!

Daisy CS

Continue Reading

Sustainable Design by Stella McCartney

Stella McCartney has become firm to create pieces that will last and not pile up in a landfill and will not damage the environment. She does so by asking the question what else can be done to make a garment more sustainable.

According to the article all of the designers studios, offices and stores in the UK are powered by wind energy. Abroad, renewable energy is used to power the stores and offices. In McCartney’s collections, they have been researching to acquire new materials and use as much organic cotton as possible.

Continuing to look for new ways to be more sustainable is a goal of the company. This concept is used when manufacturing and designing the collects. The company recycles all textiles that could be used. This is one of the company’s philosophies and implements it by having recycling systems at all locations.

McCartney became one of the first of luxury goods to participate in the Natural Resource Defense Council Clean by Design Programme. This program focuses on refining efficiency to cut waste and to protect the environment.

McCartney believes that it is the duty of a designer to guide the attention in a different way and ask important questions about each piece made. For example how a piece was made, where it was made and what materials are used, these questions along with creating luxurious pieces creates sustainable fashion.

There are many more actions and proposals that Stella McCartney participates in to reduce the eco print. These are just a brief few. It is no doubt that she is setting a great example for the fashion industry. She is also helping consumers choose their products wisely.

As a consumer, which would you prefer to buy: the company that recycles and is focused on staying eco-friendly or the company that is sending product to be burned in landfills?

As a consumer, I would choose the healthier option. Now in days, many consumers are. They see green, eco-friendly or organic and it sparks an idea of helping the environment by purchasing the product. Said by many, this is not a trend that will dissipate, this is a way of life. A way to participate in helping our environment and watching what we buy to make sure we are doing our part. We have a need to help, and by choosing wisely what we purchase, we are helping the planet for our future generations.

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a wonderful Day!

Daisy CS

Continue Reading

Visual Merchandising

Being in retail requires creativity. You must attract the attention of the consumers passing by, so that they walk in your store. Once inside, you must place your products in certain positions so that they are eager to buy it. I conducted a journal of a few stores of how they did just this. I asked myself the following questions :

  • What visually attracted you to this store?
  • What is in the store’s window display?
  • What was the window’s message to the audience?
  • Is the window display appealing?
  • Does this window represent the retail brand?

  1. Victoria’s Secret-

The visual elements that attract me to this store are the pictures the 3.99 signs! Anything that price at Victoria Secret is a steal.

The most notable aspect of the store’s window display is model holding the VS semi-annual sale bag.

The window’s overall message to the audience is that there is a big sale going on.

The display is aesthetically appealing.

This display accurately represents the Victoria Secret brand.

  1. Disney Store-

The visual elements that attract me to this store are all the happy Disney characters. My one year old laughs and gets excited at the sight of this store.

The most notable aspect of the store’s window display is costumes they have available for the children.

The window’s overall message to the audience is they are having the twice a year sale.

The display is aesthetically appealing.

This display accurately represents the Disney brand.

  1. Bath and Body Works

The visual elements that attract me to this store is that they are having the semi-annual sale! I love getting the candles half off and the body lotions for only $3.50!

The most notable aspect of the store’s window display is the big red sale sign.

The window’s overall message to the audience is they are having one of their biggest sales.

The display is aesthetically appealing.

This display accurately represents the Bath and Body Works brand.

4. Macy’s

The visual elements that attract me to this store are the beautiful summer dress on display. They look clean and fresh!

The most notable aspect of the store’s window display is the cleanliness of all the different dresses. In the summer, clutter makes people feel uneasy. Therefore a clean display makes me feel fresh and excited to walk into the store.

The window’s overall message to the audience is fresh summer dresses are here.

The display is aesthetically appealing.

This display accurately represents the Macys brand.

5. Old Navy

The visual elements that attract me to this store are the motivational message to work out.

The most notable aspect of the store’s window display is all the mannequins have work out clothes.

The window’s overall message to the audience is work out clothes is on sale just in for the beginning of summer.

The display is aesthetically appealing.

This display accurately represents the Old Navy brand.

Being in fashion has many advantages, one of them is visiting stores and studying how they display there products to attract costumers. Also called “window” shopping. I love going into stores and looking at all the beautiful products and gazing at the window displays!

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a wonderful Day!

Daisy CS

Continue Reading

Flapper Fashions

Flapper fashions have been interpreted and re-interpreted throughout the years. A designer whose clothing more accurately reflects the flapper desire for freedom, sportiness, and practicality are those of Ralph Lauren.

In Ralph Laurens collection the flapper style is more modern. It doesn’t seem to capture the freedom or protons of the flapper. It looks more sophisticated, mysterious and delicate.

In Anna Sui’s collection the flapper style is similar to the original. It captures the sportiness and the freedom. The one difference I see from the original is, that it more than a few inches above the knee. The original was knee length with small slits at the knee.

The Gucci collection is the one that gets as close to the original flapper style. It accurately reflects the flapper for its freedom, sportiness, and practicality. It is at knee length with slits at the knee. It is a bit more glamorized but it still looks extremely original.

These images are from Ralph Lauren’s collection.

Continue Reading

Fashion in 1910-1929

I see many elements of 1910-1919 that resemble pieces from a more recent collection.  With only a few years apart the evolution fashion is visibly drastic. With time, collections show many signs of fashion developing with new styles, cuts and accessories.

The shoes; in 1910 I notice the models are wearing pointy shoes. Another is the hats, the hats are similar and are being worn in both current and past models. The dresses from 1919 are very similar to the dresses in the most current fashion. The long tops and the long jackets are very similar in the way of the cut, the collars and the buttons. Though they are different, the main difference is the current piece has the model wearing skinny pants.

 

 

In 1929 the evolution of fashion seemed to just evolve along the lines of the long slender silhouette.

The historical pieces with the necklines, showing the V-neck and a modern one strapped dress. The flare and fringed skirts are very similar to the ones of the 1920s. Also the long slender silhouette is the same as the ones from the 1920s.

Continue Reading

Fashion from 1860-1909

History repeats itself. I see many elements of 1860-1899 that resemble these to piece from a more recent collection. The shape and the styling are similar to the silhouette formed by the corset in the late 1800s.

The corset to was very popular during this time and the corset gave the body a fashionable image. It created a small waist and gave a smooth curve shape to the hip area. Layered skirts was a trend during this time. The layered skirts gave the illusion of the women floating on clouds, like a dream.

In 1860-1899 the colors used are light. The green is a light dark green, with its pigments not as strong as the ones used on the in the bright yellow from todays fashion. Another difference is in the late 1800s they mainly used one to two colors, now they mix in three or more colors to make apiece more aesthetically appealing.

 

In the early 1900s big hair was in and in the pictures of today the models are displaying big hair, it is part of the outfit.

The current pieces are similar to the historic pieces with the hair, the colors and the hats worn. They are also different by the use of diverse fabrics and colors in the outfits. Also the models of now are flaunting dramatic makeup. They are also showing their legs, which at this point in time was in so many ways not appropriate.

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a wonderful Day!

Daisy CS

Continue Reading

Paid Advertising Ethics

There are several branches in business. In my opinion the most important is the business codes of conduct and the fair or unfair treatment of production workers.

Paid advertising and commentary is getting more complicated since social media and fashion blogs are becoming a place to comment and review products. Making sure the truth is advertised and letting the consumer know that it is a paid advertisement is the Federal Trade Commissions duty.

Lord and Taylor where charged by the Federal Trade Commission for paying fashion bloggers to comment on a dress from a private collection. The post the the bloggers created where pre-approved before they were able to post it. The bloggers didn’t mention in their reviews that they were paid or that they received the item for free.

The verdict is that Lord and Taylor must have the independent bloggers clearly mention that they are getting payed for the social-media mentions.

Before reading this article, I had no idea that this was unethical. I see tons of product mentions on Instagram and I haven’t seen any of them disclose that they got the items for free or that they are getting paid. It makes lots of since now how failing to mention this would attract and deceive many consumers. I personally would want to try something, someone has tried and has given great reviews about it. I think the fine line between advertising and commentary is going to get stricter do to the massive amounts of reviews being put out on the web.

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a wonderful Day!

Daisy CS

 

 
Resources
1. Lord & Taylor Cited for Not Disclosing Payments to Fashion Bloggers
2. https://www.apparelnews.net/news/2016/apr/21/lord-taylor-accused-paying-bloggers-write-about-cl/

Continue Reading

LA TEXTILE

This is a Textile Show (LA TEXTILE) the West Coast destination for textile, design & production resources from around the globe.

They will be showcasing hundreds of international fabric collections and design services, the caliber of resources and fashion direction is presented with West Coast’s Contemporary & Lifestyle.

The show will be February 27- March 1st in LA. I have included the link to the website if you would like more information. The have options for writers, designers, buyers and much more! I will be attending the show on the 28th of this month. I am so excited!

Here is the link to the website for more information:

http://www.californiamarketcenter.com/latextile/about.php

Hope to see you there!

Daisy CS

Continue Reading

The Dark Side of Fashion

As a designer you must be aware of the dark side of fashion. As to any position, there is a dark side. Counterfeit fashion goods is one of the biggest, they are illegal. They are non-taxed goods which means less money to the local governments which means less funding to government programs. Knock offs are usually ran by some kind of underground black market activity, or some kind of organized crime which most likely violates human rights in every way where child and factory workers are exploited and are treated like slaves.

Southern California clothing factory’s general manager was found guilty. He bribed a labor inspector to close an investigation that was being conducted. The investigation was in regards to back wages owed to the factory workers. The manager offered the investigator $10,000 to close the case. Upon further investigation the company was found owing $100,000 in back wages to its employees.

It is hard when companies don’t appreciate there employees. Many times they end up sinking the company due to lack of employee value. If an employee feels valued often times they work harder for the company. They give it their best and they are happy to go to work and dedicate their time to the success of the company.

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a wonderful Day!

Daisy CS

 

Resources
1. Garment Factory Manager Found Guilty of Offering Bribe to Labor Inspector
2.https://www.apparelnews.net/news/2016/apr/28/garment-factory-manager-found-guilty-offering-brib/

Continue Reading