Visual Merchandising boards: Chanel


Board #1: Brand Identity

I have gathered some images to communicate the Chanel brand identity. These images represent some of the most iconic pieces from the life of the brand.

 

Microsoft Word - Midterm Project Board1 Brand Identity .docx

Board #2: Target Market

I have identified Chanel’s target customer. I used images and limited text to create a board that describes Chanel’s customer clearly. This board communicates psychographics and demographics.

Microsoft Word - Midterm Project Board2 target market.docx

Board #3: Inspiration

This inspiration board is an important step, and it is one of two filters I used to create my visual presentation: brand and creative theme. I was inspired by the art deco era. I used on of Chanel’s iconic art deco diamond necklace and some art work by the artist Erte. I used some of the architecture from one of Chanel’s recent fashion shows. I also used some of their most recent collections that ties it all together. 

Microsoft Word - Midterm Project Board3 Inspiration.docx

 

 

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Daisy C Sandoval

My favorite quote of the day:

A girl should be two things: classy and fabulous.

Coco Chanel


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Influences of Visual Merchandising

2.2 daisy_sandoval 1This is Macys. The mannequins are interacting with one another, this is unique because they usually are just facing the public. Also the mirrors in the background attract me to this display. The display is both selling a product and brand image. The merchandiser enhanced the brand by selling the stand out attitude in the products. I feel the designer is communicating to stand out with these fabulous show stopping outfits. Yes I would shop here. I love the clothes and the statement the display is presenting, I would like to see what else they have.

2.2 daisy_sandoval 2Who is the retailer? This is Bergdorf Goodman.
What appeals to you about this visual display? I love the fantasy appeal to this display. It has a fabulous dream like setting. the dresses are beautiful.
Is the display selling a product or a brand image? I think this display is selling a product brand.
How did the visual merchandiser enhance the quality of the product or brand? The merchandiser enhanced the product brand by adding many aspects to bring out the glamour in this brand.
What message do you feel the designer is communicating through this visual presentation? I feel the designer is communicating that life is glamorous and I should be too, wearing this gowns will put me in this state of mind.
Would you shop in this store? Why? Yes I would, the dresses are fabulous and I would like to see what others they have.

2.2 daisy_sandoval 3 This is Juicy Couture. The different shades of pink attract me to this display. This display is selling the brand. The merchandiser is enhancing the brand by giving the display a fun feel. I feel the designer is communicating through this visual presentation  that this brand is fun, colorful and fierce.  Yes I would, I love the pink and exiting golds in this display! I would want to see what else they have.

2.2 daisy_sandoval 4Who is the retailer? This is Tiffany and Co.
What appeals to you about this visual display? The books, the beautiful necklace and the blue sky behind it.
Is the display selling a product or a brand image? This display is selling both.
How did the visual merchandiser enhance the quality of the product or brand? It enhances the brand by making it a smart buy. You read books for entertainment or knowledge and the books in this display with the necklace wrapped around this is displaying knowledge.
What message do you feel the designer is communicating through this visual presentation? They are communicating a snowy wonderland fairy tail. This piece is both beautiful and smart.
Would you shop in this store? Why? Yes i would, there jewelry as their displays are beautiful!

2.2 daisy_sandoval 5This is Hermes. The fun, unique way all the products have been placed attracted me to this image.  This image is selling both brand and product. The brand is being enhanced by stating that it is fun and diverse, anyone can wear it. The products are being enhanced by showing their fun and edgy side. I feel that the message is Hermes is fun and versitle. A great fit for women that enjoy life and love to have fun. Yes i would! I love this display and I would like to see what else they have.

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Have a wonderful day!!

Daisy C Sandoval

My favorite quote of the day:

I want to empower women. I want people to be afraid of the women I dress.

Alexander McQueen

Read more at http://www.brainyquote.com/quotes/quotes/a/alexanderm440439.html#Vy0PgfJDicwGhoXX.99

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Skin Perfection!

When choosing a moisturizer, aim for the ones that include SPF in its formula.

When you do not use an SPF your skin is being exposed to the rays of the sun (whether or not the sun is out). Excess exposure to the sun causes wrinkles; it damages your skin causing sunspots, uneven skin tone and in critical cases, skin cancer.

Ideally go with an oil-free moisturizer to achieve the flawless complexion. Moisturizing is a critical step in your regime. It doesn’t matter if your face is very oily of really dry. Moisturizing is for everyone. It balances your facial oil productivity. Choose a moisturizer that has a multi vitamin formula. It’s a win-win situation; your face is being moisturized as well as getting healthier and radiant.

Start by applying SPF moisturizer on your face. Let the moisturizer dry for two minutes.

Following the moisturizer, apply a shine/pore minimizer. When choosing a pore minimizer choose wisely. Make sure you read the ingredients; so many pore/shine minimizers have chemicals that clog your pores and can cause acne breakouts. This is not ideal when trying to achieve flawless skin.

Look for something that quickly minimizes the appearance of pores & fine lines. Try it on your had first if it is silky, lightweight, and translucent then it will work great. A pore/shine minimizer helps makeup stay put. Also try to find one that contains a Vitamin E. Vitamin E is known to protect skin from free radicals.

 

After applying a thin layer of the shine/pore minimizing balm, let it dry for two minutes.

Note: If you fail to allow appropriate time for the moisturizers to dry they will give your skin the appearance of peeling. This combo is amazing for your skin, it stops shine and the pore minimizer gives your skin a porcelain look.

 

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Have a wonderful day!!

Daisy C Sandoval

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Jillian Michaels 30 Day Shred: Level 1 

I love this video! Jillian Michaels is a wonderful trainer, and has helped me get “shredded” in just 15 days!!

I went from a size 8 to a size 5 in just 15 days!

What I did:

I did this 30 minute work out everyday for 15 days straight.

I reduced my meat intake, to only 2 days a week.

I ate salads for lunch and dinner with my meals.

I love my results! I can’t wait to see my 30 day results!

https://www.youtube.com/watch?v=1Pc-NizMgg8

Like and Share this page on your Facebook & Twitter. Let your thoughts be heard, leave your comments below!

Have a wonderful weekend!!

Daisy CS

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